UX Design and Evaluation

Click here for details about this MicroMasters® on edX.org.

What you will learn in this program:

• Design professional interfaces offering quality user experiences;
• Develop empathy and insights using Web analytics and qualitative and quantitative methods;
• Leverage insights from data in order to propose empirically-based recommendations;
• Prototype low-tech mock-ups to high-fidelity interactive interfaces; and
• Execute formal lab evaluations for all user testing, including compliance testing.

This programs consists of 7 courses (MOOCs):

Introduction to User Experience

This course will review the fundamental elements of UX practice (e.g., UX project, key concepts, activities, roles, deliverables, etc). 

What you will learn in this course:

• The UX project cycle;
• UX stakeholders;
• User, client and citizen experiences
• UX ROI and KPIs.

UX Research

In this course, you will learn how to connect with users at every step of a digital product’s life; how to develop empathy and recognize insights that will nourish the design and evaluation processes. 

What you will learn in this course:

• Thorough knowledge of all user data collection in an IT project;
• User research methods and process;
• Internal, external, primary and secondary data sources;
• Purposes, pros and cons of qualitative and quantitative UX methods;
• User interviews, focus groups, observations, surveys, analytics, physiological data collecting, card sorting, to user testing and A / B testing;
• Collected data analysis to extract pertinent insights.

UX Design

Master Design Thinking and UX Design through user-centred design to deliver innovative user experiences. Learn divergent ideation methods to bring creativity to problem-solving, and convergent ideation methods within your business context.

What you will learn in this course:

• User-centred design approach (UCD);
• Integration of UX research in the UX design process;
• Incremental, radical and disruptive innovation;
• Design Thinking theory and practice;
• Divergent and convergent ideation methods;
• Ideation results analysis.

UX Prototyping

Become a prototyping virtuoso! Master the ability to propel your creative team from scrappy, low-tech paper mock-ups to developing high-fidelity, interactive prototypes, using the latest industry methods and tools.

What you will learn in this course:

• Nielsen’s ergonomic heuristics;
• Cognitive biases to avoid;
• UI design principles;
• Visual design;
• Low-fidelity, paper prototypes, wireframing, medium and high-fidelity prototyping;
• UX prototyping tools (Invision, Balsamiq, Axure rp, or Adobe XD);
• How UX prototyping synchs up with user testing.

UX Evaluation

Master UX evaluation using a variety of skill sets and methods. Uncover the knowledge of user testing from a guerilla approach to formal lab evaluations required for compliance tests.

What you will learn in this course:

• Empirically-based user testing principles;
• Test validity;
• Test cycle involving real users;
• Evaluation methods for all steps of the UX project, from heuristic evaluation, usability testing, to standard user testing and A / B testing;
• Qualitative and quantitative methods;
• Perceptual, behavioural, attitudinal and physiological assessments of the user’s experience.

UX Data Analysis

Become a UX data scientist! From qualitative data analysis to big data Web analytics, you will be able to leverage insights from data to make empirically-based recommendations.

What you will learn in this course:

• Descriptive statistics;
• Study design;
• Bias sources;
• Hypothesis testing;
• Comparing means;
• Two-way ANOVA;
• Applying it all to UX.

UX Management

Be a UX advocate! Lead the gamut of user-centred design activities, while sharing knowledge and ensuring rich collaboration with all stakeholders across the project.

What you will learn in this course:

• Planning a UX strategy;
• Organizing UX activities and deliverables;
• Staffing UX teams;
• Leading UX efforts;
• Controlling UX efforts;
• Advocating for greater UX maturity